C’mon

Every for a profit company is oblige (by law) to work in pro of the profit (if it is under the law).

In this case, a company wants to give bonus to the best performers because it is good for the business. Instead, let’s say we have a CEO that want to give money to a poor person. He could do it with his/her own money but he or she is not able to do it with the money of every stakeholder.

For example Apple.

• It could help to save the nature because it is for marketing and to earn green bonds. It also helps to reduce taxes. I.e. it is free marketing.